Genius Selects Supertron As ND

Computer peripherals and smartphone accessories provider Genius has appointed Kolkata-based Supertron Electronics as a national distributor for Indian market. The move is aimed at multiplying the reach and availability of Genius brand across the country including smaller cities and towns.
Supertron Electronics with its presence in 29 states coupled with 9000+ channel partners, brings local expertise and extensive market reach to the table.
Gaurav Mathur, Country Business Head (India), Genius, said, “The association with Supertron Electronics offers us the opportunity to leverage their nationwide distribution network, market knowhow and logistical excellence, as we look at consolidating our position in existing markets and tap newer geographies including smaller cities and towns. We are confident that the association will yield significant results and take us a step closer towards our vision of being among the Top 3 players in the laptop and smartphone accessories and peripherals market.”
Vibhor Agarwal Director Marketing, Supertron Electronics said, “Supertron will offer Genius a wide market penetration and experience manpower with local market expertise. Together we hope to propel brand Genius into one of the leading laptop and smartphone peripherals and accessories brand in India.”