AMD unveiled the company’s strategy for its upcoming Polaris architecture-based Radeon RX Series graphics cards, introducing impressive levels of VR performance and future-proof technologies1 at a variety of price points. The Radeon RX 480 delivers premium VR capability at a stunning price of starting at just $199 for the 4GB edition.
Set for launch and availability on June 29th, the Radeon RX 480 will deliver the world’s most affordable solution for premium PC VR experiences, delivering VR capability common in $500 GPUs.
“VR is the most eagerly anticipated development in immersive computing ever, and is the realization of AMD’s Cinema 2.0 vision that predicted the convergence of immersive experiences and interactivity back in 2008,” said Raja Koduri, senior vice president and chief architect, Radeon Technologies Group, AMD. “As we look to fully connect and immerse humanity through VR, cost remains the daylight between VR being only for the select few, and universal access for everyone. The Radeon™ RX Series is a disruptive technology that adds rocket fuel to the VR inflection point, turning it into a technology with transformational relevance to consumers.”
In a notable market survey, price was a leading barrier to adoption of VR. Radeon RX Series GPUs is an integral part of AMD’s strategy to dramatically accelerate VR adoption and unleash the VR software ecosystem. AMD expects that its aggressive pricing will jumpstart the growth of the PC VR TAM and accelerate the rate at which VR headsets drop in price.“The Radeon™ RX series efficiency is driven by major architectural improvements and the industry’s first 14nm FinFET process technology for discrete GPUs, and could mark an important inflection point in the growth of virtual reality,” said Patrick Moorhead, principal analyst, Moor Insights & Strategy. “By lowering the cost of ownership and increasing the VR TAM, Radeon RX Series has the potential to propel VR-ready systems into retail in higher volumes, drive new levels of VR content investment, and even drive down the cost of VR headsets.”