ACER, one of the leading global PC company in India debuts its first exclusive retail store in Patna. Thecompany has partnered with Computer Ghar, one of the top service providers of computers and computer accessories in the industry to provide a high-end customer experience.The new store is strategically located on S.P. Verma Road, Patna and offers a range of Acer products including Laptops, Desktops, Monitors and Tablets in a dedicated retail space.Unleashing the world of innovation and design, Mr. Chandrahas Panigrahi, Sr. Director and Consumer Business Head, Acer India says, “It is encouraging to see our retail expansion plans taking shape as planned, and within the expected time frame. The exclusive Patna Store will enrich the customer experience of the technology products by synchronizing innovation, quality and excellence. This initiative will help Acer to get better insight on customer needs and will support our brand to come up with customized products and solutions.”In order to establish a strong foothold in Tier I and Tier II regions, the exclusive store is designed to enable a customer avail expert consultation from the sales associates who are equipped with relevant and timely information about Acer and its product offerings.The company has also developed robust plans focusing on marketing strategies, attractive pricing and retail expansion with an aim to enhance excitement, engagement and experiential purchase for the customer.Over the years, ACER has built strong associations with its channel partners and customers to increase its brand presence across the length and breadth of the country. ACER has already been investing in the gamut of training, in-store merchandising, ranging of new high end models, sales enablement, schemes for its products.