GIGABYTE India Sets Ambitious Strategy for 2016

In a bid to further consolidate its leadership position in the Indian DIY (Do It Yourself) PC market, GIGABYTE Technology (India) Pvt. Ltd is embarking on an ambitious plan for 2016. The plan involves enhanced and focused sales and marketing initiatives targeting specific high-growth market segments and categories in the broader PC market for 2016.
This year, GIGABYTE intends to significantly strengthen and widen its market base in the gaming motherboard category. Accordingly, a major chunk of its marketing initiatives will be focused on the gaming segment, targeting gamers in tier 2 and tier 3 cities.
“The gaming segment in India is becoming more vibrant with each passing year, with many gamers graduating from casual to serious gamers, more platforms to exhibit gaming features, and more events and contests with active participation from gaming hardware and software companies,“ Sunil Grewal, Director at GIGABYTE Technology (India) Pvt. Ltd., explained.“ Gaming related activities are now blooming even in tier 2 and tier 3 cities, which a couple of years back was restricted to only top tier cities.“
“For the gaming enthusiast in India, GIGABYTE is determined to offer the best and latest technologies available to gamers with its motherboards that are loaded with innovations for them,” Grewal added.
GIGABYTE’s G1 Gaming brand is globally recognized as the motherboards which offer the best and latest technology to gamers. For example, select models of the newly launched GIGABYTE 100 Series G1™ Gaming motherboards come with the world’s first onboard audio design that includes the Creative® Sound Core3D™ Quad-Core Audio Processor and Burr-Brown High End 127 dB DAC (an add-on professional audio card level sound solution); and the Killer DoubleShot-X3™ Pro software solution paired with the latest network controller from Killer, the E2400, for an uncompromised gaming experience.
Among a range of other features, this series supports the exclusive AMP-UP™ Audio Technology which includes Triple Upgradable OP-AMPs, the highlight of which is an upgradable OP-AMP each for the left and right channels on the rear I/O, and another one for the front audio jack.