What's hHappening in India........

What's happening in India.............

Friday, August 20, 2021




Samsung announced a unique consumer loyalty program in association with Flipkart called 'Samsung Home’. This one-of-a-kind consumer loyalty program has been designed to incentivize existing Samsung consumers by offering them affordability benefits, acknowledging their love and preference for Samsung’s consumer electronics products.

This program brings special benefits to consumers on second purchase of Samsung’s latest Televisions, Washing Machines, Refrigerators or Microwaves till September 30, 2021. Consumers who have bought Samsung consumer electronics products on Flipkart on or after July 28, 2021 can avail this offer. 

Under this program, customers will be eligible for paying only 50% of their first EMI (up to INR 2,500) and this benefit is applicable if subsequent purchases are of a different product category. For instance, if a consumer has bought a Samsung Television on Flipkart on or after July 28, 2021, this offer can be availed on purchase of Washing Machine, Refrigerator or Microwave till September 30, 2021. 

“At Samsung, we are excited to announce a unique program with Flipkart called ‘Samsung Home’. This program is aimed at Samsung loyalists and reward them for buying their second Samsung consumer electronics product to upgrade their living spaces with the latest technology. This program is valid on our wide range of consumer electronics and with this program we are sure to address the evolving needs of our consumers, especially as they are spending more time at home,” said Sandeep Singh Arora, Senior Director, Online Business, Consumer Electronics, Samsung India.  

Steps to avail the “Samsung Home’ loyalty program:

  • The first Samsung consumer electronics purchase should be made before September 15 on Flipkart
  • Post the first purchase, Samsung Home program gets activated automatically
  • Consumers can plan their second purchase of Samsung’s latest Televisions, Washing Machines, Refrigerators or Microwaves till September 30, 2021 on Flipkart
  • To avail this benefit, there should be a gap of 15 days between first purchase and second purchase
  • Customer will get 50% off on first EMI (Up to INR 2,500) of subsequent purchases

Thursday, August 19, 2021

India Clocks Highest Growth In Fixed Broadband Download Speeds: Ookla




Ookla released updates to its Speedtest Global Index for the month of July. According to the data, India recorded the highest growth in fixed broadband download speeds of 60.06Mbps, a phenomenal growth from 40.45Mbps which was recorded last year in July 2020. The fixed broadband upload speeds have also witnessed a spike from 35.04Mbps in July 2020 to 56.47Mbps in July 2021. The Speedtest Global Index released by Ookla for the month of July ranks India on 68th spot, up by 7 ranks from that of last year in the fixed broadband speeds. 

India’s overall performance in mobile download speeds has increased consistently, with a slight dip in months from December 2020 to April 2021. While there was also a slight decrease in mobile download speeds from June 2021 to July 2021, 17.84 Mbps to 17.77 Mbps respectively, India maintained its global mobile ranking at 122nd place.

 As per the July Global Speedtest Index, UAE and Monaco have maintained the top spots same as June 2021 in mobile broadband and fixed broadband with a mean download speed of 190.03Mbps and 256.70Mbps respectively. 

The recent insights report by Ookla on the Indian telecom market is already anticipating growth in the network performance post 5G spectrum roll out. According to Speedtest® data, recent 5G launches in the Asia Pacific point to a potential 10x increase in median download speeds (5G vs 4G-LTE).

Ookla’s Speedtest Global Index compares Speedtest data from around the world each month. Data for the Global Index comes from the hundreds of millions of tests taken by real people using Speedtest every month to test their internet performance.

Wednesday, August 18, 2021

Haier India Launches Exciting Offers To Delight Its Customers



Haier announced an array of exciting cashback offers and affordable No Cost EMI schemes on its diverse range of products to add fervor to the ongoing festive season. As part of the schemes, the consumers will have access to unique offers and assured benefits on the purchase of Haier electronic products.

In line with its motto of ‘Inspired Living’, the brand is motivating consumers to add style and finesse to their lifestyles in the new normal by providing offers of 9 months EMI and Zero down payment on select models across categories such as Air Conditioners, Washing Machines, Refrigerators, and Televisions. Haier is giving amazing offer to its customers in association with Bajaj/IDFC. Additionally, the brand is also offering up to 15% cashback on credit card EMI purchase with banks including HDFC, ICICI, Axis, Standard Chartered, Bank of Baroda and American Express.

Commenting on the offers, Mr. Eric Braganza, President, Haier Appliances India said, “This year has been challenging in many ways for us and our customers. The pandemic has confined us to our homes, leading to a paradigm shift in the consumer behavior and the home appliances industry at large. We remain committed to providing products as per the need and demand of the industry and with this festive season we aim to give our customers a smarter life with our new and innovative smart home products that would not only inspire their lifestyles in the new normal but are also suitable for a stylish home makeover.“

Even during the difficulties poised by the pandemic, Haier India has been embedding latest technologies in its products across categories to upgrade the lifestyles of its customers and match their demands in the new normal. From the launch of dual drum super silent washing machine and UV Clean Pro AC to Magic Convertible Bottom and Top Mounted Refrigerators, Haier’s exclusive range of smart home appliances is packed with unique features enabled by AI and IoT, making it the most sought after brand in the Indian home appliance sector.

The offers will be applicable on the purchase of select products from Haier’s exclusive stores, select multi-brand retail stores, and leading electronics stores across India till 31st August 2021.