What's hHappening in India........

What's happening in India.............

Friday, August 20, 2021

Samsung announced a unique consumer loyalty program in association with Flipkart called 'Samsung Home’. This one-of-a-kind consumer loyalty program has been designed to incentivize existing Samsung consumers by offering them affordability benefits, acknowledging their love and preference for Samsung’s consumer electronics products.

This program brings special benefits to consumers on second purchase of Samsung’s latest Televisions, Washing Machines, Refrigerators or Microwaves till September 30, 2021. Consumers who have bought Samsung consumer electronics products on Flipkart on or after July 28, 2021 can avail this offer. 

Under this program, customers will be eligible for paying only 50% of their first EMI (up to INR 2,500) and this benefit is applicable if subsequent purchases are of a different product category. For instance, if a consumer has bought a Samsung Television on Flipkart on or after July 28, 2021, this offer can be availed on purchase of Washing Machine, Refrigerator or Microwave till September 30, 2021. 

“At Samsung, we are excited to announce a unique program with Flipkart called ‘Samsung Home’. This program is aimed at Samsung loyalists and reward them for buying their second Samsung consumer electronics product to upgrade their living spaces with the latest technology. This program is valid on our wide range of consumer electronics and with this program we are sure to address the evolving needs of our consumers, especially as they are spending more time at home,” said Sandeep Singh Arora, Senior Director, Online Business, Consumer Electronics, Samsung India.  

Steps to avail the “Samsung Home’ loyalty program:

  • The first Samsung consumer electronics purchase should be made before September 15 on Flipkart
  • Post the first purchase, Samsung Home program gets activated automatically
  • Consumers can plan their second purchase of Samsung’s latest Televisions, Washing Machines, Refrigerators or Microwaves till September 30, 2021 on Flipkart
  • To avail this benefit, there should be a gap of 15 days between first purchase and second purchase
  • Customer will get 50% off on first EMI (Up to INR 2,500) of subsequent purchases

Thursday, August 19, 2021

India Clocks Highest Growth In Fixed Broadband Download Speeds: Ookla

Ookla released updates to its Speedtest Global Index for the month of July. According to the data, India recorded the highest growth in fixed broadband download speeds of 60.06Mbps, a phenomenal growth from 40.45Mbps which was recorded last year in July 2020. The fixed broadband upload speeds have also witnessed a spike from 35.04Mbps in July 2020 to 56.47Mbps in July 2021. The Speedtest Global Index released by Ookla for the month of July ranks India on 68th spot, up by 7 ranks from that of last year in the fixed broadband speeds. 

India’s overall performance in mobile download speeds has increased consistently, with a slight dip in months from December 2020 to April 2021. While there was also a slight decrease in mobile download speeds from June 2021 to July 2021, 17.84 Mbps to 17.77 Mbps respectively, India maintained its global mobile ranking at 122nd place.

 As per the July Global Speedtest Index, UAE and Monaco have maintained the top spots same as June 2021 in mobile broadband and fixed broadband with a mean download speed of 190.03Mbps and 256.70Mbps respectively. 

The recent insights report by Ookla on the Indian telecom market is already anticipating growth in the network performance post 5G spectrum roll out. According to Speedtest® data, recent 5G launches in the Asia Pacific point to a potential 10x increase in median download speeds (5G vs 4G-LTE).

Ookla’s Speedtest Global Index compares Speedtest data from around the world each month. Data for the Global Index comes from the hundreds of millions of tests taken by real people using Speedtest every month to test their internet performance.

Wednesday, August 18, 2021

Haier India Launches Exciting Offers To Delight Its Customers

Haier announced an array of exciting cashback offers and affordable No Cost EMI schemes on its diverse range of products to add fervor to the ongoing festive season. As part of the schemes, the consumers will have access to unique offers and assured benefits on the purchase of Haier electronic products.

In line with its motto of ‘Inspired Living’, the brand is motivating consumers to add style and finesse to their lifestyles in the new normal by providing offers of 9 months EMI and Zero down payment on select models across categories such as Air Conditioners, Washing Machines, Refrigerators, and Televisions. Haier is giving amazing offer to its customers in association with Bajaj/IDFC. Additionally, the brand is also offering up to 15% cashback on credit card EMI purchase with banks including HDFC, ICICI, Axis, Standard Chartered, Bank of Baroda and American Express.

Commenting on the offers, Mr. Eric Braganza, President, Haier Appliances India said, “This year has been challenging in many ways for us and our customers. The pandemic has confined us to our homes, leading to a paradigm shift in the consumer behavior and the home appliances industry at large. We remain committed to providing products as per the need and demand of the industry and with this festive season we aim to give our customers a smarter life with our new and innovative smart home products that would not only inspire their lifestyles in the new normal but are also suitable for a stylish home makeover.“

Even during the difficulties poised by the pandemic, Haier India has been embedding latest technologies in its products across categories to upgrade the lifestyles of its customers and match their demands in the new normal. From the launch of dual drum super silent washing machine and UV Clean Pro AC to Magic Convertible Bottom and Top Mounted Refrigerators, Haier’s exclusive range of smart home appliances is packed with unique features enabled by AI and IoT, making it the most sought after brand in the Indian home appliance sector.

The offers will be applicable on the purchase of select products from Haier’s exclusive stores, select multi-brand retail stores, and leading electronics stores across India till 31st August 2021.

Monday, August 16, 2021

BenQ India targets Large Screen High-end TV market with 4K Laser TV launch


BenQ, a leading global innovator of display technologies and the No.1 Global DLP projector brand for last 12 years running (2009-2020), announced the launch of V6000/V6050, an ultra-short throw 4K Laser TV (Laser projection TV), which provides amazing True 4K image quality, wide color range performance on a Large ALR screen 100/120 inches which comes along with the projector as package deal for your living room. BenQ Laser TV is also awarded with world-renowned iF DESIGN AWARD.

The BenQ V6000/V6050 4K Laser TV is a High-Brightness 3000 Lumens 4K Ultra short throw Laser Projector with 98% of the DCI-P3 color space coverage and gives HDR PRO image quality with high quality TreVolo Speakers, motion sensor for eye protection, automatic sunroof slider. It comes with Laser light source which guarantees minimum Light Source Life of upto 30,000 hours.

BenQ India offers V6000/6050 as a complete solution for your living room entertainment, It comes with option of 100/120 inch ALR screen (Ambient light rejection screen) and latest 32GB Apple TV device at an attractive price of INR 4,99,000 (tax paid). Utilizing a laser light source it generates 3000 lumens brightness along with ALR screen it gives superior and bright viewing experience in your living room even with ambient light.

BenQ offers complete peace of mind with installation support & 3 years onsite warranty on the projector and 3 years or 15,000 hours on light source.

We are in the midst of a revolution in home entertainment. Blockbuster films are being released directly to streaming services by major studios. There are a plethora of high-quality 4K Content available at the touch of a button from the comfort of couch. The BenQ V6000/V6050 aims to replace living room TV with a huge projected image that is more than 100 inches wide. Large-screen 4K graphics with precise HDR colours and high brightness, paired with ultra-short throw projection and luxury design, will elevate Home Entertainment Experience to new heights. This ground-breaking device for living rooms will revolutionise the visuality in home entertainment”, said Rajeev Singh, Managing Director, BenQ India & South Asia.

Spectacular Laser 4K Resolution with 98% DCI-P3 Color Gamut

V6000/V6050 delivers true 4K UHD picture quality with 3840×2160 resolution and 8.3 million pixels. It Offers 98% DCI-P3 Color Gamut which brings out the True Cinematic colors. Cinematic color™ technology utilizes optimal colors to bring out accurate professional cinema grade color performance.   HDR-PRO technology (HDR10 and HLG formats) in V6000/6050 incorporates auto color and tone mapping techniques to offer superior brightness and contrast ranges as well as ideal image optimization. Furthermore, the V6000/V6050 uses advanced motion estimation and compensation technology called MEMC. It makes videos more fluid, compensates motion blur and slow motion effects.

It also supports 3D content viewing.

Premium Design comes with Prime Features

Setting itself apart from the competition, the tastefully designed V6000/V6050 facilitates an automatic sunroof slider that automatically closes when the projector is not in use, avoiding dust build-up and exposure of the lens. Equipped with professional Trevolo brand front channel speakers, the V6000/V6050 offers true tone sound along with a powerful audio. It also gives you connectivity options for external speakers through Optical out/HDMI (eARC). It gives you multiple connectivity options – 2 X HDMI ports, 3 X USB reader ports, 1 x Optical Out RS232.

The Ultra short throw V6000/6050 can project a 100” inch diagonal screen size from only under 23 inches approx. from the wall (the total screen size ranges from 70- to 120-inch diagonally with the help of integrated screensize measuring tool).

Another important feature is the integrated Eye Protection Motion Sensor. It offers protection to eyes  if someone inadvertently leans over the projector. The projector turns off the light source to protect from eye damage. This comes with an option of 100 or 120 inch BenQ ALR screen. This ALR screen employs a special zigzag structure to absorb 93% of ambient light (ceiling light) and reflects back the light coming from downward direction like the cabinet mounted projector, so families can enjoy bright entertainment in living rooms without turning the lights off. For rich 4K viewing experience, BenQ has bundled this Laser TV with latest 32GB Apple 4K TV device which gives you access to high quality 4K online content.

Tuesday, August 10, 2021

Lexar Introduces New Range Of Gaming DRAM In India

Lexar is proud to announce the new Hades product line of Gaming DRAM products. This is our introduction into the gaming DRAM category as Lexar expands its product portfolio. The new Lexar® Hades RGB DDR4 3600/3200 Desktop Memory is for gamers looking for next-level performance and an enhanced gaming experience with customizable RGB lighting. The Lexar® Hades OC DDR4 3600/3200 Desktop Memory is the perfect upgrade for gamers and content creators who want optimized performance and a next-level gaming experience or for intensive workloads. .The Hades RGB DDR4 overclocked memory allows you to level-up your gaming experience without slow-downs. And with its RGB lighting effects, the Hades RGB DDR4 memory enhances your gameplay with vibrant colors of RGB lighting effects. The RGB customization creates a lively atmosphere rendering your gameplay more realistic, and adds a touch of style to your gaming set ups. It also features Lexar RGB Sync, a powerful lighting control software which allows you to customize and synchronize your lighting effects by setting color, intensity, and speed while allowing you to save your lighting effects for later use. With the Hades OC DDR4 overclocked memory, you can speed up your gameplay and level up your gaming experience with quicker response time. For content creators, whether you are operating speed-demanding apps, processing massive workloads, or editing videos, Hades OC DDR4 will accelerate your desktop performance with ease.

Both are designed with a sleek aluminum heat spreader to keep your system cool and steady, so you can operate smoothly when you are running your games, software and intensive workloads. The Hades OC DDR4 and Hades RGB DDR4 are compatible with latest INTEL XMP 2.0 and AMD Ryzen to optimize and improve your overall PC and gaming experience. Hades DDR4 family line will join the Lexar® DDR4 3200/2666 SODIMM Memory and Lexar® DDR4-2666 UDIMM Memory solutions intended for everyday looking for faster startups, increased responsiveness, quicker application load times, and an overall upgrade to your operating experience so you can multitask with ease.

All Lexar product designs undergo extensive testing in the Lexar Quality Labs, facilities with more than 1,100 digital devices, to ensure performance, quality, compatibility, and reliability.



Wednesday, August 4, 2021

RAEGR launches ‘RapidLink 1150’ – 65W PD + USB Dual GaN charger for smartphones, tablets, notebooks and game consoles


Bengaluru-based homegrown consumer lifestyle technology brand RAEGR officially launches RapidLink 1150 GaN Charger in India. The new charger is a single solution for charging multiple gadgets with the power, speed and safety of the latest GaN technology. Compatible with most devices that require fast chargers, the RapidLink 1150 can charge your gadgets with a maximum power output of 65 watts.

Ajesh George, MD for RAEGR, commented “Our dependency on gadgets is on the high rise, and the patience for charging their batteries is soon running out. Using the latest GaN technology, gadgets such as smartphones, laptops, tablets and game consoles that feature larger batteries can be speedily and safely charged. Our RapidLink 1150 is based on the latest GaN technology that not only fast-charges every compatible device, but is also compact as compared to any conventional charger by up to 40%, making it an ultra-portable fast-charging solution. Most smartphone brands ahead may not bundle fast chargers, and hence the RapidLink 1150 is an ultimate choice for all your charging needs.”

RAEGR presens RapidLink 1150 65W GaN Charger – a single charger with dual USB ports to fast-charge up to two devices simultaneously. It features a PD (Power Delivery) USB Type-C port and a USB Type- A QC3.0 port that is suitable for almost every gadget out there. So be it your smartphone, tablet, gaming console, or your ultrabook, charging those high-capacity batteries in a very short time is now a reality.

The RapidLink 1150 is based on the GaN (Gallium Nitride) chip technology. Using GaN chips has a huge advantage – it reduces the overall size of a charger by almost 40%, runs cooler, saves more power and charges faster than conventional fast chargers. It is ultracompact and highly efficient too. This 65W charger can be easily carried around in your pocket or handbag, making it highly portable.

The RAEGR RapidLink 1150 sports a PD USB Type-C port that can deliver a maximum of 65 watts, beneficial for fast charging some of the latest tablets, laptops or ultrabooks. Now charging a Macbook from 0% – 100% can be done in under 2-3 hours. The charger also sports a USB Type-A port featuring QC3.0 with a maximum power output of 18W. This port can speedily charge most compatible smartphones, tablets and consoles with great ease. Using both the outputs simultaneously, you can fast-charge up to two gadgets together. When using both ports, the USB Type-C PD port will output a maximum of 45W, while the USB-A port will supply a maximum of 18W.

Along with GaN’s advanced technology comes reliability and efficiency too. The RAEGR RapidLink 1150 features a built-in chip that safeguards your connected devices against excessive heating, overcharging, overvoltage and overcurrent. Thanks to the GaN chip again, the charger runs cooler than conventional fast-chargers, dissipating low heat, thus consuming less power, and lowering your electricity bills too.

The RAEGR RapidLink 1150 65W GaN Dual USB charger is compatible with a range of devices which include iPad Pro, iPhone 12 Mini / iPhone 12 Pro / iPhone 12 Pro Max, Note 20 series, Galaxy S21 series, Nintendo Switch, and many more. It can support up to 18W QC3.0 Charging, PD 18W fast-charging for all iPhones, 27W PPS fast-charging for Galaxy Note 20 / Galaxy S20 / Galaxy S21 Series, PD 45W for the new MacBook Air, Dell XPS, Type-C Ultra Books, and PD 65W for new MacBook Pro and is compatible with other Ultrabooks / Type-C charging laptops. The RapidLink 1150 is also BIS certified, making it ideal for Indian power requirements and socket types.

The RAEGR RapidLink 1150 65W GaN Dual PD + USB Charger will be available for an exclusive price of Rs.3999 on Amazon.in, and includes a standard industrial warranty of 1 year. Customers can avail of an additional 6 months of warranty upon registering the product.

Monday, August 2, 2021


BIOSTAR, a leading manufacturer of motherboards, graphics cards and storage devices, today announced the new BIOSTAR AMD Radeon™ RX 6600 XT graphics card, built on the breakthrough AMD RDNA™ 2 gaming architecture.

The all-new BIOSTAR AMD Radeon RX 6600 XT graphics card is designed to deliver exceptional high-framerate, high-fidelity 1080p gaming experiences. Offering 32 powerful compute units, 32 MB of high-performance AMD Infinity Cache, 8 GB of high-speed GDDR6 memory, AMD Smart Access Memory and other advanced features, the BIOSTAR AMD Radeon RX 6600 XT is the graphics card that everyone dreams of.

The graphics card also supports the new cutting-edge AMD FidelityFX Super Resolution open-source spatial upscaling solution, which is designed to boost framerates and deliver high-quality, high-resolution gaming experiences.

The BIOSTAR AMD Radeon RX 6600 XT graphics card also supports the DirectX® 12 Ultimate API, which enables games to provide a new level of realism with real-time DirectX Raytracing (DXR), Variable Rate Shading and other advanced features.

Sleek and refined, the new BIOSTAR AMD Radeon RX 6600 XT graphics card is built with a mix of diecast aluminum and other industrial-grade material with black and silver accents that showcase a prominent look in any PC chassis. Meanwhile, the card is engineered to keep cool during extensive use, further enhanced by the all-new custom-designed axial fans that significantly increase the card’s cooling efficiency.

The BIOSTAR AMD Radeon RX 6600 XT graphics card comes equipped with multiple display connectivity options. Three display 1.4 ports with DSC technology and a single HDMI port with HDMI 2.1 VRR and FRL technology make the graphics card a highly efficient choice for users looking to connect multiple displays with excellent video output quality.

Powerhouse performance, vivid visuals, and spectacular immersion make the new AMD Radeon RX 6600 XT graphics card from BIOSTAR is the best choice for all occasions. Designed for gamers, content creators, and casual content consumption, this graphics card can be considered the jack of all trades in the GPU market.