Canon is making its debut at one of the world’s largest fairs- Pushkar Cultural Fair. This 8 days long event is witnessing a Canon Professional Service Camp along with synergic set up of Touch, Try, Consult & Buy Zone, for the professional photographers and photography enthusiasts, at Pushkar Cultural Fair 2017, from 29 Oct to 3 Nov 2017.Canon Professional Services (CPS) is an exclusive membership service for professional photographers that are using Canon professional cameras and equipments. Members can enjoy a range of benefits, including discounts for servicing, priority repair services and free back-up equipment loans during repairs.Speaking at the occasion, Mr. Kazutada Kobayashi, President & CEO, Canon India, said, “North India is one of our top priority markets, the whole region contributes 26% of our total revenues. With their picturesque landscapes, architectural sites and beautiful temples, Pushkar and Ajmer combine to make two significant locations for our customer outreach in this region. With continued focus on regional penetration, we are diving into the deeper geographies, with our robust product and service solutions. This Professional Service Camp is yet another endeavour aimed to empower the photography and imaging experience of our valued customers.”Sharing his thoughts, Mr. Eddie Udagawa, Vice President, Consumer Imaging and Information Centre, Canon India, said, “We have recently celebrated a global milestone of production of 90 million EOS series cameras and 130 million interchangeable EF lenses. At the Pushkar Fair, we will be providing our support to Canon EOS Professionals, and will support their endeavour of capturing the best shots encapsulating the color, spectacle, and carnival of one of the last great traditional fairs in the world.”To achieve its motto of ‘’Delighting You Always’’, Canon India has a robust service infrastructure consisting of both Direct & Indirect channels, catering to the entire range of B2B & B2C products across the length & breadth of the country. The service infrastructure not only deals with repair of the products but positively influences the customer’s behaviour towards the organisation.